A franchise already has brand name recognition. This gives the franchisee the benefit of a customer base which ordinarily takes years to establish. 

You are selling proven products or services and methods that have already developed a strong following and acceptance in the marketplace. According to the Small Business Association the success rate of franchises is seven times greater than starting a business on your own. 

Franchises offer great grand opening  support services. They provide professional and expert  site selection, design and construction, financing, training, and marketing services.  

Franchises provide expert and professional ongoing training, marketing, operating procedures and assistance, management support, and bulk purchasing.