David Goodman is President of Strada Consulting Group, Inc. David is a professional registered and certified  franchise and business consultant with over thirty years experience in the industry. David speaks fluent Spanish , Portuguese and Italian. He has a bachelor’s degree in Economics and a M.B.A. degree in business. David founded Traffic Shoes in 1989, a mall store shoe concept targeting a teenage customer. From just one original store, David grew the business to a one hundred store chain with over a thousand employees and fifty million dollars in sales.